Senior Sponsorships Lead - Sports marketing

Role Summary

Key Responsibilities

• Lead the strategy and execution of global sponsorship programmes from planning through to delivery and evaluation
• Own key work streams across major sports partnerships, including global rights holders
• Translate business priorities into sponsorship plans, KPIs, budgets and activation frameworks
• Collaborate with brand, creative, media, strategy and growth teams to ensure aligned delivery
• Manage relationships with agencies, rights holders and vendors
• Lead cross-functional teams, ensuring clear roles, governance and communication
• Drive delivery of events and activations, supporting hands-on execution when required
• Track performance and generate insights to improve future programmes

Requirements

• 7+ years of experience in sponsorships within global brands or large-scale marketing environments
• Strong experience working with international sports rights holders (US exposure preferred)
• Proven track record managing complex, multi-stakeholder programmes end-to-end
• Strong commercial awareness and ability to operate in fast-paced environments
• Experience managing agencies and external partners
• Strong project management and stakeholder management skills
• Experience delivering activations with social and content elements
• Excellent English communication skills

Practical info:

• Only for NL based candidates
• Freelance (ZZP) only
• 40 hours per week
• Please apply before Wednesday 10:00 AM to be considered for the role